learning path

Customer Centricity Best Practice for Pharma & Healthcare

Intermediate
50m
2
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
4
COURSE
Intermediate
2m
Customer Centricity Best Practice for Pharma & Healthcare Introduction
Welcome to this course on Customer Centricity Best Practice for Pharma & Healthcare.
COURSE
Intermediate
8m
Customer & Patient Journey Mapping
In this part of the course, we look at mapping the various touchpoints in the patient journey to gain an understanding of how it may impact customer needs. We then explore how the HCP journey is crucial to understanding and fulfilling customer needs and therefore remaining customer-centric.
COURSE
Intermediate
12m
The Importance of Personalization
In this section, we explore how creating customer personas will help you deliver the personalized and tailored customer experiences that HCPs have come to expect. We then look at the role that the customer journey plays in customer centricity, explore how creating modular content can help you interact with customers more effectively and efficiently.
COURSE
Intermediate
8m
Working Towards Long-Term Success
In this section, we explore the importance of gathering ‘Voice of the Customer’ data through surveys and social listening, to meet customer expectations and provide memorable customer experiences. We then look at how you’ll use metrics and KPIs to measure your success and make necessary on-going improvements.
EXAM
5m
Customer Centricity Best Practice for Pharma & Healthcare Post-Assessment
Customer Centricity Best Practice for Pharma & Healthcare Post-Assessment

A focus on execution, looking at optimizing customer centricity initiatives. In this course we outline the practices, behaviors and skills required for success and how you can measure its impact.

Your certificate for this learning path
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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.