learning path

Customer Centricity Best Practice for Pharma & Healthcare

A focus on execution, looking at optimizing customer centricity initiatives. In this course we outline the practices, behaviors and skills required for success
Intermediate
Up to 50m
12
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
6 steps
2
4
COURSE
Intermediate
Duration: 2 minutes and 3 seconds
Customer Centricity Best Practice for Pharma & Healthcare Introduction
Welcome to this course on Customer Centricity Best Practice for Pharma & Healthcare.
COURSE
Intermediate
Duration: 7 minutes and 48 seconds
Customer & Patient Journey Mapping
In this part of the course, we look at mapping the various touchpoints in the patient journey to gain an understanding of how it may impact customer needs. We then explore how the HCP journey is crucial to understanding and fulfilling customer needs and therefore remaining customer-centric.
COURSE
Intermediate
Duration: 11 minutes and 47 seconds
The Importance of Personalization
In this section, we explore how creating customer personas will help you deliver the personalized and tailored customer experiences that HCPs have come to expect. We then look at the role that the customer journey plays in customer centricity, explore how creating modular content can help you interact with customers more effectively and efficiently.
COURSE
Intermediate
Duration: 7 minutes and 58 seconds
Working Towards Long-Term Success
In this section, we explore the importance of gathering ‘Voice of the Customer’ data through surveys and social listening, to meet customer expectations and provide memorable customer experiences. We then look at how you’ll use metrics and KPIs to measure your success and make necessary on-going improvements.
EXAM
Duration: Up to 10 minutes
Customer Centricity Best Practice for Pharma & Healthcare Post-Assessment
Customer Centricity Best Practice for Pharma & Healthcare Post-Assessment