learning path

Customer Centricity Strategy for Pharma & Healthcare

A guide to the steps a business must take to develop a clearly-defined customer centricity strategy which helps a business achieve its goals and meets customers
Intermediate
Up to 48m
15
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5 steps
2
3
COURSE
Intermediate
Duration: 2 minutes and 24 seconds
Customer Centricity Strategy for Pharma and Healthcare Introduction
Welcome to this course on Customer Centricity Strategy for Pharma and Healthcare.
COURSE
Intermediate
Duration: 14 minutes and 16 seconds
Building a Customer-Centric Strategy
We look at strategies for placing the customer at the center of all decision-making, some of the data you’ll need to be able to do this, along with the importance of embedding a customer-centric culture within the business.. We also touch on segmentation and how it can help you target audiences more effectively to encourage necessary changes in behavior.
COURSE
Intermediate
Duration: 10 minutes and 51 seconds
The Customer Experience
We look at how creating customer personas can help you meet the needs of healthcare professionals, and explore how mapping the customer journey will help you deliver tailored engagement strategies to drive sales, customer loyalty and advocacy.
EXAM
Duration: Up to 10 minutes
Customer Centricity Strategy for Pharma & Healthcare Post-Assessment
Customer Centricity Strategy for Pharma & Healthcare Post-Assessment