learning path
Digital Marketing Strategy Best Practice
An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.
Intermediate
Up to 40m
550
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 37 seconds
Digital Marketing Strategy Best Practice Introduction
An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.
COURSE
Intermediate
Duration: 6 minutes and 29 seconds
Understanding Your Business
In order to develop an effective digital marketing strategy, you need to know your business inside and out. So, in this lesson, we’ll take a look at some different ways you can carry out a situational analysis, and we’ll consider the kinds of goals you should set to ensure that the entire customer journey is accounted for.
COURSE
Intermediate
Duration: 8 minutes and 56 seconds
Understanding Your Audience
Along with getting a good grasp of the status of your business, you’ll also need to really get to know your target audience too if your strategy is to succeed. So, in this lesson we’ll take a look at what you need to think about when you’re developing effective customer personas, and we’ll explore the valuable insight customer empathy maps and customer journey maps can provide.
COURSE
Intermediate
Duration: 13 minutes and 25 seconds
Tactics & Measurement
There are a vast and ever-expanding number of channels and formats that can be employed in a digital marketing strategy, so selecting and prioritizing the right ones for your business is trickier than ever. So, in this lesson, we’ll give you some advice to help you make your selection, and test and optimize your campaigns once they’re running.
EXAM
Duration: Up to 5 minutes
Digital Marketing Strategy Best Practice Post-Assessment
Digital Marketing Strategy Best Practice Post-Assessment