learning path
Digital Marketing Strategy Essentials (2024)
Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.
Beginner
Up to 54m
73
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 3 minutes and 54 seconds
Digital Marketing Strategy Essentials Introduction
Welcome to this course on Digital Marketing Strategy Essentials
COURSE
Beginner
Duration: 7 minutes and 7 seconds
Putting Together a Digital Marketing Strategy
A look at SOSTAC – a common framework used for planning a marketing strategy.
COURSE
Beginner
Duration: 17 minutes and 59 seconds
Targeting Your Audience
Discuss the importance of gathering both qualitative and quantitative data and explore how segmentation can help you identify and target your desired audience.
COURSE
Beginner
Duration: 4 minutes and 54 seconds
Optimizing Your Campaigns
We’ll discuss the importance of adopting a test and learn approach to help optimize campaigns, covering the role of A/B testing and artificial intelligence.
EXAM
Duration: Up to 10 minutes
Digital Marketing Strategy Essentials (2024) Post-Assessment
Digital Marketing Strategy Essentials (2024) Post-Assessment