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Digital Measurement for Marketing Best Practice

In this course we examine techniques and best practice for driving success with measurement.
Intermediate
Up to 33m
135
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
EXAM
Duration: Up to 10 minutes
Digital Measurement for Marketing Best Practice Pre-Assessment
Digital Measurement for Marketing Best Practice Pre-Assessment
You must complete the pretest before you start this content.
COURSE
Intermediate
Digital Measurement for Marketing Best Practice Introduction
Welcome to this course on Digital Measurement for Marketing Best Practice.
COURSE
Intermediate
Understanding Digital Measurement
In this lesson, we’ll cover the importance of having a solid measurement plan in place to get the most out of your digital measurement efforts.
COURSE
Intermediate
Duration: 13 minutes and 44 seconds
Managing Your Data
In this lesson, we’ll look at some of the ways that analytics tools collect data.
COURSE
Intermediate
Duration: 8 minutes and 48 seconds
Testing, Reporting & AI-Powered Measurement
In this lesson, we’ll cover the importance of testing any improvements before they become permanent changes.
EXAM
Duration: Up to 10 minutes
Digital Measurement for Marketing Best Practice Post-Assessment
Digital Measurement for Marketing Best Practice Post-Assessment