learning path

Digital Media Essentials

Beginner
Up to 49m
81
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
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Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.

Training content

2
3
COURSE
Beginner
Duration: 2 minutes and 27 seconds
Digital Media Essentials Introduction
Welcome to this course on Digital Media Essentials.
COURSE
Beginner
Duration: 11 minutes and 34 seconds
The Digital Media Ecosystem
When it comes to digital media, taking a digital-first approach is crucial. In this chapter, we explore the benefits of using digital advertising, along with some of the challenges brands experience when operating in the fragmented digital media landscape.
COURSE
Beginner
Duration: 14 minutes and 45 seconds
The Essentials of Digital Planning
For any campaign to successfully reach the desired audience, it’s important to consider which channels would be most suitable for delivering it. In this chapter, we look at how to start planning a digital campaign, explore some of the channels you might use to reach your target audience and some considerations for working with agencies.
EXAM
Duration: Up to 5 minutes
Digital Media Essentials Post-Assessment
Digital Media Essentials Post-Assessment

This course explores the context of the digital media landscape, who the main players are, and how it functions. 

Your certificate for this learning path

About the Author

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.