learning path

Digital Retail Media Best Practice

A practical guide to forming better digital retail media partnerships, and how to go about planning and optimizing your own campaigns.
Up to 42m
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5 steps
Duration: 1 minute and 50 seconds
Digital Retail Media Best Practice Introduction
Welcome to this lesson on Digital Retail Media Best Practice.
Duration: 8 minutes and 2 seconds
Working With Retailers
There’s much more to digital retail media than simply buying ad space on a retailer’s eCommerce site and filling it with a product promotion. Planning and running successful digital retail media campaigns involves really getting to know how your retailers work, and so, this section will cover the different aspects of your retailer partner’s way of working that you should really understand before planning your digital retail media campaigns.
Duration: 12 minutes and 12 seconds
Planning Your Campaigns
When it comes to making the most of your digital retail media campaigns, familiarizing yourself with your chosen retailers is only half the battle. You’ll also need to put some thought behind planning your campaign, this section will show you how you might go about it.
Duration: Up to 10 minutes
Digital Retail Media Best Practice Post-Assessment
Digital Retail Media Best Practice Post-Assessment