learning path
eCommerce Essentials
An overview of the key aspects of eCommerce: business models, understanding the customer journey and the importance of a data-driven strategy.
Beginner
Up to 43m
351
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5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
EXAM
Duration: Up to 10 minutes
eCommerce Essentials Pre-Assessment
eCommerce Essentials Pre-Assessment
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 16 seconds
eCommerce Essentials Introduction
Welcome to this course on eCommerce Essentials.
COURSE
Beginner
Duration: 7 minutes and 30 seconds
Benefits & Challenges of eCommerce
The growth of online shopping has brought with it a huge number of opportunities for businesses all over the world, but not every business will approach eCommerce in the same way. In this chapter, we’ll explore the three most common business models used in eCommerce, as well as the various benefits and challenges that businesses can expect when selling products online.
COURSE
Beginner
Duration: 13 minutes and 6 seconds
eCommerce & the Customer Experience
With technology constantly advancing, eCommerce businesses now have a number of choices about how and where they sell their products. But, it’s also important to acknowledge the increasingly high expectations that consumers have when shopping online. In this chapter, we’ll explore the different types of eCommerce available to businesses, and dive into the importance of the customer journey and providing a seamless, omnichannel experience.
EXAM
Duration: Up to 10 minutes
eCommerce Essentials Post-Assessment
eCommerce Essentials Post-Assessment