learning path

Email Marketing Best Practice

Intermediate
53m
28
5/5
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
Stay focused, stay committedSupercharge your learning journey by enrolling, empowering you to stay focused, motivated, and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
4
COURSE
Intermediate
1m
Email Marketing Best Practice Introduction
Welcome to this course on Email Marketing Best Practice.
COURSE
Intermediate
9m
Planning Your Activity
Any successful email marketer needs to start by identifying their email marketing goals. We explore some of the most common goals that email marketing can fulfill, and explain how you can adapt your strategy in accordance with your desired outcomes.
COURSE
Intermediate
12m
Effective Email Creative
When it comes to creating the content of your emails, you'll need some compelling copy and a functional design that allows you to present your message as clearly as possible. We explore the different elements that make up an email and how to approach each one from a creative perspective. We also consider the decisions you need to make when it comes to scheduling: how often to message your audience, and the time of day or week that will elicit the best response.
COURSE
Intermediate
11m
Testing & Measurement
As with all marketing activity, your email campaigns will achieve the best results if you continually test, optimize and refine your strategy. We’ll help you decide what you need to test, how to go about it, and the metrics to measure that define success for you.
EXAM
5m
Email Marketing Best Practice Post-Assessment
Email Marketing Best Practice Post-Assessment

This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns. 

Your certificate for this learning path
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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.