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Training content
2
4
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 20 seconds
Email Marketing Best Practice Introduction
Welcome to this course on Email Marketing Best Practice.
COURSE
Intermediate
Duration: 9 minutes and 20 seconds
Planning Your Activity
Any successful email marketer needs to start by identifying their email marketing goals. We explore some of the most common goals that email marketing can fulfill, and explain how you can adapt your strategy in accordance with your desired outcomes.
COURSE
Intermediate
Duration: 12 minutes and 7 seconds
Effective Email Creative
When it comes to creating the content of your emails, you'll need some compelling copy and a functional design that allows you to present your message as clearly as possible. We explore the different elements that make up an email and how to approach each one from a creative perspective. We also consider the decisions you need to make when it comes to scheduling: how often to message your audience, and the time of day or week that will elicit the best response.
COURSE
Intermediate
Duration: 10 minutes and 32 seconds
Testing & Measurement
As with all marketing activity, your email campaigns will achieve the best results if you continually test, optimize and refine your strategy. We’ll help you decide what you need to test, how to go about it, and the metrics to measure that define success for you.
EXAM
Duration: Up to 5 minutes
Email Marketing Best Practice Post-Assessment
Email Marketing Best Practice Post-Assessment
This course explores how to plan your email marketing activity, create engaging copy, and measure and optimize your campaigns.
About the Author
Circus Street, opens in a new tabTraining Provider
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.