learning path

Email Marketing Essentials

Up to 49m
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.

Training content

Duration: 1 minute and 51 seconds
Email Marketing Essentials Introduction
Welcome to this course on Email Marketing Essentials.
Duration: 12 minutes and 53 seconds
Finding Your Subscribers
Before you can launch an email marketing campaign, you're going to need a list of people who've signed up to hear from you. We explain how to get hold of those all-important email addresses and how to manage your list once you've built it. We'll also explore the data beyond email addresses that you might want to collect on your subscribers, and how you go about obtaining this.
Duration: 13 minutes and 57 seconds
Spam & Deliverability
Anyone with an email address will have experienced spam at one time or another. We'll look at the ways that Internet Service Providers and Email Service Providers attempt to combat this issue. We'll also explain the concept of deliverability and show you the pitfalls to avoid to ensure your emails aren't marked as junk! We'll end with a look at consent - the different methods you can use to obtain permission to contact someone, and how the law around this changes from country to country.
Duration: Up to 10 minutes
Email Marketing Essentials Post-Assessment
Email Marketing Essentials Post-Assessment

A guide to email service providers, finding and keeping email subscribers, and making sure you don't fall foul of spam filters and regulations. 

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About the Author

QA Learning
Training Provider
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A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.