learning path

Email Marketing Essentials

Beginner
49m
40
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
3
You must complete the pretest before you start this content.
COURSE
Beginner
2m
Email Marketing Essentials Introduction
Welcome to this course on Email Marketing Essentials.
COURSE
Beginner
13m
Finding Your Subscribers
Before you can launch an email marketing campaign, you're going to need a list of people who've signed up to hear from you. We explain how to get hold of those all-important email addresses and how to manage your list once you've built it. We'll also explore the data beyond email addresses that you might want to collect on your subscribers, and how you go about obtaining this.
COURSE
Beginner
14m
Spam & Deliverability
Anyone with an email address will have experienced spam at one time or another. We'll look at the ways that Internet Service Providers and Email Service Providers attempt to combat this issue. We'll also explain the concept of deliverability and show you the pitfalls to avoid to ensure your emails aren't marked as junk! We'll end with a look at consent - the different methods you can use to obtain permission to contact someone, and how the law around this changes from country to country.
EXAM
5m
Email Marketing Essentials Post-Assessment
Email Marketing Essentials Post-Assessment

A guide to email service providers, finding and keeping email subscribers, and making sure you don't fall foul of spam filters and regulations. 

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.