learning path

Intro to Search Marketing

Beginner
Up to 48m
579
5/5
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Training content

2
3
COURSE
Beginner
Duration: 2 minutes and 21 seconds
Intro to Search Marketing Introduction
Welcome to this course on Intro to Search Marketing
COURSE
Beginner
Duration: 10 minutes and 26 seconds
Search Engines
Search engines deal with an immense amount of traffic. In fact, over 90% of web visits begin with a search engine. Google alone handles tens of thousands of searches every second, and 8.5 billion per day, so they’re crucial to the success of any business with an online presence. But how exactly do they work and why do we use them?
COURSE
Beginner
Duration: 15 minutes and 36 seconds
SEO & SEM
Now that you’re up to speed with search engines, we take a look at how you can improve your business’s visibility on them. This can be achieved in two different ways: through Search Engine Optimization, or SEO, and Search Engine Marketing, or SEM. We discover how each one works, before comparing the advantages and disadvantages of using each one when planning your business strategy.
EXAM
Duration: Up to 5 minutes
Intro to Search Marketing Post-Assessment
Intro to Search Marketing Post-Assessment

Learn about how search engines work, and how the two branches of search marketing - SEM and SEO - can be utilized to drive business performance. 

Your certificate for this learning path

About the Author

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.