learning path

Intro to Search Marketing

Beginner
48m
83
5/5
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
Stay focused, stay committedSupercharge your learning journey by enrolling, empowering you to stay focused, motivated, and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
3
You must complete the pretest before you start this content.
COURSE
Beginner
2m
Intro to Search Marketing Introduction
Welcome to this course on Intro to Search Marketing
COURSE
Beginner
10m
Search Engines
Search engines deal with an immense amount of traffic. In fact, over 90% of web visits begin with a search engine. Google alone handles tens of thousands of searches every second, and 8.5 billion per day, so they’re crucial to the success of any business with an online presence. But how exactly do they work and why do we use them?
COURSE
Beginner
16m
SEO & SEM
Now that you’re up to speed with search engines, we take a look at how you can improve your business’s visibility on them. This can be achieved in two different ways: through Search Engine Optimization, or SEO, and Search Engine Marketing, or SEM. We discover how each one works, before comparing the advantages and disadvantages of using each one when planning your business strategy.
EXAM
5m
Intro to Search Marketing Post-Assessment
Intro to Search Marketing Post-Assessment

Learn about how search engines work, and how the two branches of search marketing - SEM and SEO - can be utilized to drive business performance. 

Your certificate for this learning path
About the Author
Avatar
Circus Street
Training Provider
Students
1,144
Courses
389
Learning paths
110

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.