learning path

Martech Essentials

Beginner
48m
22
5/5
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
Stay focused, stay committedSupercharge your learning journey by enrolling, empowering you to stay focused, motivated, and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
4
You must complete the pretest before you start this content.
COURSE
Beginner
2m
Martech Essentials Introduction
Welcome to this course on Martech Essentials.
COURSE
Beginner
9m
Types of Martech Platform
There are lots of tools that will come together to make up your martech stack, but it can help to break them down into categories to identify the kind of tools you might wish to invest in - from platforms that deal in consumer data, to software that helps with content & campaign delivery, workflow & automation platforms and systems that enable sophisticated analytics & reporting capabilities.
COURSE
Beginner
10m
Developing a Martech Stack
There are three different ways you can approach implementing martech across your business. ‘All-in-one’, ‘best of breed’ and ‘composable’ approaches all have their merits and we’ll discuss them in this part of the course, along with the different goals you might want to achieve with martech and the four things you’ll need to bear in mind when integrating your martech stack.
COURSE
Beginner
7m
Measuring Your Success
We explore some of the ways you might measure the success of your martech to help you continuously improve, from measuring your ROI, to monitoring rates of adoption, levels of integration and rates of innovation across your business.
EXAM
5m
Martech Essentials Post-Assessment
Martech Essentials Post-Assessment

In this course, we define what martech is and why businesses use it. We explore the martech stack and how to begin to evaluate and manage your use of marketing technology.

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About the Author
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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.