learning path

Omnichannel Best Practice for Pharma & Healthcare

Intermediate
50m
25
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
4
COURSE
Intermediate
2m
Omnichannel Best Practice for Pharma & Healthcare Introduction
Welcome to this course on Omnichannel Best Practice for Pharma & Healthcare.
COURSE
Intermediate
9m
Putting the Customer First
Putting the customer first is an essential part of omnichannel. We look at the mindset your brand must adopt if they are to succeed with omnichannel marketing and how they can best prepare for it. We also look at the importance of customer journey mapping so that you can deliver more relevant experiences and communications with different customer groups.
COURSE
Intermediate
7m
Technology
We start by looking at Customer Relationship Management - or CRM systems, and how they can help you sequence communications and deliver a more effective omnichannel experience to customers. We then look at some examples of artificial intelligence - or AI - and how they are impacting the world of omnichannel, helping brands to work smarter and more efficiently.
COURSE
Intermediate
11m
Omnichannel in Practice
Omnichannel will require you to take a critical look at your campaigns and find ways to optimize your process as you go along. Here, we take a step-by-step look at how you can plan and optimize a campaign with a practical example. We then finish by looking at some common challenges brands may face along with how they can prepare effectively.
EXAM
5m
Omnichannel Best Practice for Pharma & Healthcare Post-Assessment
Omnichannel Best Practice for Pharma & Healthcare Post-Assessment

In this course we detail how omnichannel principles work to deliver tailored, seamless, and optimized experiences to the customer.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.