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Omnichannel Essentials for Pharma & Healthcare

Beginner
43m
7
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
4
COURSE
Beginner
2m
Omnichannel Essentials for Pharma & Healthcare Introduction
Welcome to this course on Omnichannel Essentials for Pharma & Healthcare.
COURSE
Beginner
6m
What Is Omnichannel?
Omnichannel is all about offering customers a unified, consistent, and seamless experience. That means brands must first be able to adopt a ‘customer-centric mindset’. In this lesson, we’ll dive into the world of omnichannel to discover why your brand should strive to put the customer first, along with how the customer journey and segmentation are key tools that can work together to help you achieve this.
COURSE
Beginner
8m
Choosing the Right Channels
There are so many different ways to interact with customers both on and offline. It can be hard to know where to begin. That’s why we’ll break things down and take a look at the three main areas these channels fall into, as well as why they’re useful. Then, we’ll explore two key considerations when it comes to actually selecting your channels; what you want to achieve, and customer preference.
COURSE
Beginner
7m
Delivering Omnichannel
Making sure your brand has developed a customer-centric mindset and is ready to deliver them the best experience possible is the first step of omnichannel. But, you won’t be able to do this without the data and technology to help you. In this lesson, we look at why data is such a crucial part of understanding your customer, as well as the kinds of technology that can help you work more effectively.
EXAM
5m
Omnichannel Essentials for Pharma & Healthcare Post-Assessment
Omnichannel Essentials for Pharma & Healthcare Post-Assessment

This course explores the core elements of an omnichannel approach to marketing, including Customer Centricity, Tailoring and Seamless Orchestration.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.