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Training content
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You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 6 seconds
Omnichannel Essentials for Pharma & Healthcare Introduction
Welcome to this lesson on Omnichannel Essentials for Pharma & Healthcare.
COURSE
Beginner
Duration: 5 minutes and 48 seconds
What Is Omnichannel?
Omnichannel is all about offering customers a unified, consistent, and seamless experience. That means brands must first be able to adopt a ‘customer-centric mindset’. In this lesson, we’ll dive into the world of omnichannel to discover why your brand should strive to put the customer first, along with how the customer journey and segmentation are key tools that can work together to help you achieve this.
COURSE
Beginner
Duration: 8 minutes and 9 seconds
Choosing the Right Channels
There are so many different ways to interact with customers both on and offline. It can be hard to know where to begin. That’s why we’ll break things down and take a look at the three main areas these channels fall into, as well as why they’re useful. Then, we’ll explore two key considerations when it comes to actually selecting your channels; what you want to achieve, and customer preference.
COURSE
Beginner
Duration: 7 minutes and 10 seconds
Delivering Omnichannel
Making sure your brand has developed a customer-centric mindset and is ready to deliver them the best experience possible is the first step of omnichannel. But, you won’t be able to do this without the data and technology to help you. In this lesson, we look at why data is such a crucial part of understanding your customer, as well as the kinds of technology that can help you work more effectively.
EXAM
Duration: Up to 5 minutes
Omnichannel Essentials for Pharma & Healthcare Post-Assessment
Omnichannel Essentials for Pharma & Healthcare Post-Assessment
This course explores the core elements of an omnichannel approach to marketing, including Customer Centricity, Tailoring and Seamless Orchestration.
About the Author
Circus Street, opens in a new tabTraining Provider
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.