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Training content
2
4
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 2 minutes and 22 seconds
Performance Marketing Best Practice Introduction
Welcome to this course on Performance Marketing Best Practice.
COURSE
Intermediate
Duration: 7 minutes and 9 seconds
Preparing for Campaigns
Performance marketing involves understanding and planning for lots of complex marketing channels, consumer behaviors, and data, and there are many moving parts that make up today’s marketing campaigns. That’s why preparation is key if you want to achieve your goals and maximize your return on investment. So, how can you best prepare? What groundwork should be done before your campaigns begin?
COURSE
Intermediate
Duration: 12 minutes and 13 seconds
Reaching Audiences
Let’s say you’ve done all your prep, you have the relationships, understanding, and tools required to run a successful performance marketing campaign. The next thing to do is to get to work and utilize marketing channels in an effective way to engage audiences and achieve your campaign goals…
COURSE
Intermediate
Duration: 6 minutes and 26 seconds
Cookie Deprecation
Now that privacy concerns and regulations around data and tracking have come to the fore, third-party cookies are on the way out, and this has far-reaching implications for businesses. So, how can you adjust your approach to targeting and attribution?
EXAM
Duration: Up to 5 minutes
Performance Marketing Best Practice Post-Assessment
Performance Marketing Best Practice Post-Assessment
A guide to the tactics and practical considerations involved in generating conversions, and how to approach changes in tracking and targeting.
About the Author
Circus Street, opens in a new tabTraining Provider
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.