learning path
Performance Marketing Essentials
This course introduces performance marketing, the different channels involved, and the importance of setting goals and measuring your success.
Beginner
Up to 47m
608
5/5
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5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 32 seconds
Performance Marketing Essentials Introduction
Welcome to this course on Performance Marketing Essentials.
COURSE
Beginner
Duration: 11 minutes and 19 seconds
Goals & Channels
Performance marketing looks to achieve predetermined goals on a set budget. As such, goals form the foundations of your campaigns, and your marketing will lack direction and purpose if they are not clearly defined. In this lesson, we explore how to set goals for both creating and harvesting demand, and take a look at the performance marketing channels that can help you to achieve them.
COURSE
Beginner
Duration: 13 minutes and 24 seconds
Measuring Effectiveness
Once you’ve established your campaign goals and the channels you will use, the next step is to track the effectiveness of each channel involved in your campaigns. That’s why, in this lesson, we’ll explore the metrics and attribution models you can use to measure success and optimize your campaigns.
EXAM
Duration: Up to 10 minutes
Performance Marketing Essentials Post-Assessment
Performance Marketing Essentials Post-Assessment