learning path

Performance Marketing Strategy

Intermediate
42m
8
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
Stay focused, stay committedSupercharge your learning journey by enrolling, empowering you to stay focused, motivated, and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
4
COURSE
Intermediate
2m
Performance Marketing Strategy Introduction
Welcome to this course on Performance Marketing Strategy.
COURSE
Intermediate
7m
Goals, Budget & Channels
In an ideal world, ad spend would be limitless, but in the real world, things obviously don't work like that. Instead, you can only allocate what your business can afford in the most effective way possible. In this chapter, explore how to set constructive, well-considered goals, and how to select appropriate channels that will help you to achieve them.
COURSE
Intermediate
7m
Campaign Considerations
The channels a business decides to use to engage its intended audience and achieve its goals can make or break the impact of their performance marketing campaign. This chapter takes a look at the key considerations that surround channel optimization, such as test activity, channel cannibalization, and ad creative.
COURSE
Intermediate
8m
Measuring & Optimization
When it comes to your performance marketing strategy, planning is only half the job. The other half is adapting and optimizing. In this chapter, we’ll explore how you can measure the impact that your marketing is having on your business, gather insights, and make continuous improvements.
EXAM
5m
Performance Marketing Strategy Post-Assessment
Performance Marketing Strategy Post-Assessment

This course explores how to develop a strategy, set goals, allocate budget across marketing channels, and how to measure their effectiveness.

Your certificate for this learning path
About the Author
Avatar
Circus Street
Training Provider
Students
1,167
Courses
389
Learning paths
110

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.