learning path

Personalization Essentials

Beginner
48m
26
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
3
You must complete the pretest before you start this content.
COURSE
Beginner
2m
Personalization Essentials Introduction
Welcome to this course on Personalization Essentials.
COURSE
Beginner
14m
Personalization in Practice
Effective personalization is all about making consumers feel valued as individuals. That means making it clear you understand their preferences, behaviors, needs and aspirations. We get to the bottom of what personalization actually means, and why all businesses should be working towards true personalization. Then, we take you through the customer journey and explore how it fits in with your personalization efforts. Finally, we explore the many opportunities that personalization presents, as well as some of the challenges to keep in mind.
COURSE
Beginner
12m
Collecting Data & Measuring Success
To achieve true personalization, you’re going to need access to a lot of detailed information about consumers. That’s why we’ll take you through the key types of data you’ll be collecting, and how you can use artificial intelligence to enhance data software capabilities. Then, we’ll move onto measuring the effectiveness of your personalization efforts, by taking you through some of the key performance indicators you can track, as well as touching on some of the ways you can adopt a test-and-learn approach.
EXAM
5m
Personalization Essentials Post-Assessment
Personalization Essentials Post-Assessment

This course explores how to develop a personalization strategy as well as best practices for implementing personalization campaigns.

Your certificate for this learning path
About the Author
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Circus Street
Training Provider
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.