learning path

Personalization Essentials

Up to 48m
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Training content

Duration: 2 minutes and 4 seconds
Personalization Essentials Introduction
Welcome to this course on Personalization Essentials.
Duration: 13 minutes and 47 seconds
Personalization in Practice
Effective personalization is all about making consumers feel valued as individuals. That means making it clear you understand their preferences, behaviors, needs and aspirations. We get to the bottom of what personalization actually means, and why all businesses should be working towards true personalization. Then, we take you through the customer journey and explore how it fits in with your personalization efforts. Finally, we explore the many opportunities that personalization presents, as well as some of the challenges to keep in mind.
Duration: 12 minutes and 24 seconds
Collecting Data & Measuring Success
To achieve true personalization, you’re going to need access to a lot of detailed information about consumers. That’s why we’ll take you through the key types of data you’ll be collecting, and how you can use artificial intelligence to enhance data software capabilities. Then, we’ll move onto measuring the effectiveness of your personalization efforts, by taking you through some of the key performance indicators you can track, as well as touching on some of the ways you can adopt a test-and-learn approach.
Duration: Up to 10 minutes
Personalization Essentials Post-Assessment
Personalization Essentials Post-Assessment

This course explores how to develop a personalization strategy as well as best practices for implementing personalization campaigns.

Your certificate for this learning path

About the Author

QA Learning
Training Provider
Learning paths

A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.