learning path

Product Launch Campaigns Essentials for Pharma & Healthcare

Beginner
44m
2
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
Stay focused, stay committedSupercharge your learning journey by enrolling, empowering you to stay focused, motivated, and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
3
COURSE
Beginner
2m
Product Launch Campaigns Essentials for Pharma and Healthcare Introduction
Welcome to this course on Product Launch Campaigns Essentials for Pharma and Healthcare.
COURSE
Beginner
8m
Benefits & Considerations of Digital
Product launch campaigns are vital to the success of new pharma products, and it’s important to harness the power of digital channels to plan and execute them effectively. In this lesson, we’ll explore why ‘going digital’ is so important for pharma companies, as well as some key considerations to keep in mind when it comes to running a digital launch campaign.
COURSE
Beginner
13m
Preparing for Launch
Your product launch campaigns should aim to change current behaviors to desired behaviors - something that requires an in-depth understanding of the customer. In this lesson, we’ll discuss the importance of developing customer segments and personas to get a better understanding of your target audience, and why campaign journeys are vital for a successful launch campaign.
EXAM
5m
Product Launch Campaigns Essentials for Pharma & Healthcare Post-Assessment
Product Launch Campaigns Essentials for Pharma & Healthcare Post-Assessment

An introduction to the planning and collaboration required in order to ensure product launch success in a changing digital environment.

Your certificate for this learning path
About the Author
Avatar
Circus Street
Training Provider
Students
1,144
Courses
389
Learning paths
110

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.