learning path

Product Launch Campaigns Essentials for Pharma & Healthcare

An introduction to the planning and collaboration required in order to ensure product launch success in a changing digital environment.
Beginner
Up to 44m
110
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5 steps
2
3
COURSE
Beginner
Duration: 2 minutes and 26 seconds
Product Launch Campaigns Essentials for Pharma and Healthcare Introduction
Welcome to this course on Product Launch Campaigns Essentials for Pharma and Healthcare.
COURSE
Beginner
Duration: 8 minutes and 22 seconds
Benefits & Considerations of Digital
Product launch campaigns are vital to the success of new pharma products, and it’s important to harness the power of digital channels to plan and execute them effectively. In this lesson, we’ll explore why ‘going digital’ is so important for pharma companies, as well as some key considerations to keep in mind when it comes to running a digital launch campaign.
COURSE
Beginner
Duration: 12 minutes and 49 seconds
Preparing for Launch
Your product launch campaigns should aim to change current behaviors to desired behaviors - something that requires an in-depth understanding of the customer. In this lesson, we’ll discuss the importance of developing customer segments and personas to get a better understanding of your target audience, and why campaign journeys are vital for a successful launch campaign.
EXAM
Duration: Up to 10 minutes
Product Launch Campaigns Essentials for Pharma & Healthcare Post-Assessment
Product Launch Campaigns Essentials for Pharma & Healthcare Post-Assessment