learning path

Product Launch Campaigns Strategy for Pharma & Healthcare

Intermediate
50m
3
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
Stay focused, stay committedSupercharge your learning journey by enrolling, empowering you to stay focused, motivated, and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
4
COURSE
Intermediate
2m
Product Launch Campaigns Strategy for Pharma and Healthcare Introduction
Welcome to this course on Product Launch Campaigns Strategy for Pharma and Healthcare.
COURSE
Intermediate
8m
Value Proposition & Objectives
At the heart of any successful business strategy is an effective value proposition and objectives. In this lesson, we discuss the steps and considerations that go into developing a well thought out value proposition for your new product, and explore some key frameworks that can help you decide on meaningful campaign objectives.
COURSE
Intermediate
12m
Reaching Audiences
When you’re creating a digital launch campaign, there are many different channels to choose from, all of which can help you reach customers from far and wide. But, how do you know which ones will be the most effective for your campaign? In this lesson, we discuss some of the key considerations to keep in mind when selecting which digital channels you want to use, and take a look at how attribution modeling can help you measure campaign performance.
COURSE
Intermediate
8m
Roles & Responsibilities
When it comes to planning and executing a digital launch campaign, your success ultimately relies on people - in other words, your teams. In this lesson, we take a look at many of the different roles and functions involved in product launch campaigns, and how the RACI model can help you clarify these and encourage effective collaboration. We’ll also discuss some key considerations to keep in mind when working with external agencies, and how to provide them with an effective brief.
EXAM
5m
Product Launch Campaigns Strategy for Pharma & Healthcare Post-Assessment
Product Launch Campaigns Strategy for Pharma & Healthcare Post-Assessment

This course explores the components of a successful launch strategy, from developing your value proposition to reaching and engaging audiences.

Your certificate for this learning path
About the Author
Avatar
Circus Street
Training Provider
Students
1,144
Courses
389
Learning paths
110

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.