learning path

Product Launch Campaigns Strategy for Pharma & Healthcare

This course explores the components of a successful launch strategy, from developing your value proposition to reaching and engaging audiences.
Intermediate
Up to 50m
18
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6 steps
2
4
COURSE
Intermediate
Duration: 2 minutes and 12 seconds
Product Launch Campaigns Strategy for Pharma and Healthcare Introduction
Welcome to this course on Product Launch Campaigns Strategy for Pharma and Healthcare.
COURSE
Intermediate
Duration: 7 minutes and 33 seconds
Value Proposition & Objectives
At the heart of any successful business strategy is an effective value proposition and objectives. In this lesson, we discuss the steps and considerations that go into developing a well thought out value proposition for your new product, and explore some key frameworks that can help you decide on meaningful campaign objectives.
COURSE
Intermediate
Duration: 11 minutes and 50 seconds
Reaching Audiences
When you’re creating a digital launch campaign, there are many different channels to choose from, all of which can help you reach customers from far and wide. But, how do you know which ones will be the most effective for your campaign? In this lesson, we discuss some of the key considerations to keep in mind when selecting which digital channels you want to use, and take a look at how attribution modeling can help you measure campaign performance.
COURSE
Intermediate
Duration: 8 minutes and 17 seconds
Roles & Responsibilities
When it comes to planning and executing a digital launch campaign, your success ultimately relies on people - in other words, your teams. In this lesson, we take a look at many of the different roles and functions involved in product launch campaigns, and how the RACI model can help you clarify these and encourage effective collaboration. We’ll also discuss some key considerations to keep in mind when working with external agencies, and how to provide them with an effective brief.
EXAM
Duration: Up to 10 minutes
Product Launch Campaigns Strategy for Pharma & Healthcare Post-Assessment
Product Launch Campaigns Strategy for Pharma & Healthcare Post-Assessment