learning path

Programmatic Best Practice

Intermediate
43m
9
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
4
You must complete the pretest before you start this content.
COURSE
Intermediate
2m
Programmatic Best Practice Introduction
Welcome to this course on Programmatic Best Practice.
COURSE
Intermediate
8m
Understanding Programmatic
Essentially, programmatic advertising is the use of algorithms and artificial intelligence to automate the real-time purchase and optimization of ad space. But, what does that actually mean? How does it work? In this chapter, we explain the different ways that the programmatic buying process can occur, and some of the technologies that help make it happen.
COURSE
Intermediate
6m
Planning Your Campaigns
It’s great to have an idea of what programmatic is and how it all works behind the scenes, but what about putting programmatic into practice? What about actually doing it yourself? This chapter explores how you can prepare your own campaigns by setting goals, developing effective ad creative and improving landing pages.
COURSE
Intermediate
7m
Targeting & Optimization
In all things advertising, the importance of accurate targeting simply can't be overstated. It’s crucial that any messaging that audiences receive feels relevant and personalized to them. It’s also vital that you select appropriate metrics to track the success of your campaigns, and that improvements are made where possible. That’s why, in this chapter, we’ll look at how to most effectively target, measure, and optimize your campaigns.
EXAM
5m
Programmatic Best Practice Post-Assessment
Programmatic Best Practice Post-Assessment

This course explores some of the key considerations and best practice advice for effective programmatic advertising.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.