learning path

Retail Data Essentials

Up to 48m
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Training content

Duration: 2 minutes and 17 seconds
Retail Data Essentials Introduction
Welcome to this course on Retail Data Essentials.
Duration: 10 minutes and 35 seconds
Types & Sources of Retail Data
When we talk about ‘retail data’, what we mean is all of the facts and figures that retailers are collecting about their business, consumers, industry and market. There are a multitude of different sources for retail data, but it can be broadly separated into two types of data - transactional and consumer data, and in this chapter, we’ll explore both.
Duration: 7 minutes and 57 seconds
Data Ownership & Governance
In this chapter, we’ll dive into the difference between first-, second-, and third-party data, what they involve, and the various benefits and challenges they pose for both retailers and suppliers. We’ll also explore some key considerations related to data governance, including the privacy laws surrounding first-party data, and the terms of purchase for second and third-party data.
Duration: 8 minutes and 29 seconds
Retail Data Analysis
By analyzing data, you can identify the drivers behind category, market, and retailer performance, and gain a deeper understanding of increasingly complex shopper behavior. In this chapter, we’ll take a look at the importance of carrying out consumer research, and the qualitative and quantitative data businesses collect in the process. We’ll also take a look at the four main types of data analytics: descriptive, diagnostic, predictive and prescriptive.
Duration: Up to 10 minutes
Retail Data Essentials Post-Assessment
Retail Data Essentials Post-Assessment

An overview of the different types and sources of retail data available, and how suppliers and retailers can collect and analyze it effectively.

Your certificate for this learning path

About the Author

QA Learning
Training Provider
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A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.