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Training content
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You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 17 seconds
Retail Data Essentials Introduction
Welcome to this course on Retail Data Essentials.
COURSE
Beginner
Duration: 10 minutes and 35 seconds
Types & Sources of Retail Data
When we talk about ‘retail data’, what we mean is all of the facts and figures that retailers are collecting about their business, consumers, industry and market. There are a multitude of different sources for retail data, but it can be broadly separated into two types of data - transactional and consumer data, and in this chapter, we’ll explore both.
COURSE
Beginner
Duration: 7 minutes and 57 seconds
Data Ownership & Governance
In this chapter, we’ll dive into the difference between first-, second-, and third-party data, what they involve, and the various benefits and challenges they pose for both retailers and suppliers. We’ll also explore some key considerations related to data governance, including the privacy laws surrounding first-party data, and the terms of purchase for second and third-party data.
COURSE
Beginner
Duration: 8 minutes and 29 seconds
Retail Data Analysis
By analyzing data, you can identify the drivers behind category, market, and retailer performance, and gain a deeper understanding of increasingly complex shopper behavior. In this chapter, we’ll take a look at the importance of carrying out consumer research, and the qualitative and quantitative data businesses collect in the process. We’ll also take a look at the four main types of data analytics: descriptive, diagnostic, predictive and prescriptive.
EXAM
Duration: Up to 5 minutes
Retail Data Essentials Post-Assessment
Retail Data Essentials Post-Assessment
An overview of the different types and sources of retail data available, and how suppliers and retailers can collect and analyze it effectively.
About the Author
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.