learning path

Segmentation Best Practice

Intermediate
48m
27
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Training content
2
4
You must complete the pretest before you start this content.
COURSE
Intermediate
2m
Segmentation Best Practice Introduction
Welcome to this course on Segmentation Best Practice.
COURSE
Intermediate
11m
Strategy & Data
We begin by looking at the importance of having a strategy in place so that any segments you create have clear objectives. We then go on to explore the role that data plays in effective segmentation, with a particular focus on the importance of data privacy and the value of zero and first-party data. We finish the section by looking at some key considerations to bear in mind when defining any new segments.
COURSE
Intermediate
10m
Segmentation Practices
There are lots of different criteria to choose from when creating your segments. We take a look at the most common ones, before exploring some techniques for deeper segmentation. We then discover how artificial intelligence can help businesses carry out segmentation more effectively, and discuss why companies should invest in other technology like Customer Relationship Management systems and Customer Data Platforms.
COURSE
Intermediate
5m
Testing & Optimization
No segments are worth creating unless you are analyzing how they are performing on a regular basis. That’s why we look at the practice of setting the right key performance indicators - or KPIs - to measure and track your segments’ performance. We then explore the importance of taking a ‘test and learn’ approach by carrying out things like A/B testing and Cohort Analysis.
EXAM
5m
Segmentation Best Practice Post-Assessment
Segmentation Best Practice Post-Assessment

This course explores the strategic thinking, data and technology required for effective segmentation, and how to test and optimize performance.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.