learning path

SEO Strategy

Beginner
52m
48
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
4
You must complete the pretest before you start this content.
COURSE
Beginner
2m
SEO Strategy Introduction
Welcome to this course on SEO Strategy.
COURSE
Beginner
12m
Creating a Strategy
An effective SEO strategy is a powerful marketing tool for any company competing in today’s digital world. But where do you begin? In this chapter, we look at the key factors to consider when preparing your SEO strategy, including goal setting, those all-important keywords, and the customer journey.
COURSE
Beginner
11m
Implementing SEO
Now that you’ve established your business goals, understood your audience and defined your keywords, you’ll need to implement your strategy. This happens in two key areas - on-page and off-page. This chapter looks at the steps you need to take to optimize your webpages for SEO, as well as the importance of creating useful, authoritative content on the wider web that will raise your online reputation and attract more traffic back to your website.
COURSE
Beginner
7m
Optimization & Measuring Success
There are many different ways to use a search engine and in this chapter, we explore how you can optimize your content for each one. We finish the lesson by looking at the last crucial step in any SEO strategy - measuring your results - and some typical KPIs you can use to track and measure the impact of your efforts.
EXAM
5m
SEO Strategy Post-Assessment
SEO Strategy Post-Assessment

A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.