learning path

SEO Strategy

Up to 52m
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.

Training content

Duration: 2 minutes and 8 seconds
SEO Strategy Introduction
Welcome to this lesson on SEO Strategy.
Duration: 11 minutes and 39 seconds
Creating a Strategy
An effective SEO strategy is a powerful marketing tool for any company competing in today’s digital world. But where do you begin? In this chapter, we look at the key factors to consider when preparing your SEO strategy, including goal setting, those all-important keywords, and the customer journey.
Duration: 10 minutes and 52 seconds
Implementing SEO
Now that you’ve established your business goals, understood your audience and defined your keywords, you’ll need to implement your strategy. This happens in two key areas - on-page and off-page. This chapter looks at the steps you need to take to optimize your webpages for SEO, as well as the importance of creating useful, authoritative content on the wider web that will raise your online reputation and attract more traffic back to your website.
Duration: 7 minutes and 15 seconds
Optimization & Measuring Success
There are many different ways to use a search engine and in this chapter, we explore how you can optimize your content for each one. We finish the lesson by looking at the last crucial step in any SEO strategy - measuring your results - and some typical KPIs you can use to track and measure the impact of your efforts.
Duration: Up to 10 minutes
SEO Strategy Post-Assessment
SEO Strategy Post-Assessment

A guide to the components of an SEO strategy: setting measurable goals, optimizing content, and how to measure the overall impact of your efforts.

Your certificate for this learning path

About the Author

QA Learning
Training Provider
Learning paths

A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.