learning path
Shopper Marketing Activations Essentials
This course delves into the core principles and tactics for not only capturing shoppers’ attention but influencing their purchase decisions and converting them
Intermediate
Up to 23m
22
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Shopper Marketing Activations Essentials Introduction
Welcome to this course on Shopper Marketing Activations Essentials
COURSE
Intermediate
Shopper Marketing
In this lesson we look at what shopper marketing is, why it’s important, and the key steps involved in planning your shopper marketing activations.
COURSE
Intermediate
Planning Your Shopper Marketing Activations
In this lesson, we’ll cover some best practices for setting goals and extracting important shopper insights.
COURSE
Intermediate
Duration: 12 minutes and 30 seconds
Implementing Your Shopper Marketing Activations
We’ll share some key advice to help you prioritize your shopper marketing, and explore the best ways to secure loyalty and advocacy from consumers.
EXAM
Duration: Up to 10 minutes
Post-Assessment: Shopper Marketing Activations Essentials
Post-Assessment: Shopper Marketing Activations Essentials