learning path

Scrum Stakeholder Engagement

1h 11m
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Learning Path Overview

Stakeholders come in many different shapes and sizes – they might be customers, users, managers or colleagues and you need to manage and collaborate with them effectively to maximize the value of your product.  

This course will help you identify who your stakeholders are, what they’re interested in, what they need from you and your product, and how they might be able to help you out. 

Please note: this content was produced in the UK and may include the use of British English.

Intended Audience

This course is aimed at Scrum Masters who want to improve their individual knowledge of stakeholder engagement practices in service to their Scrum team and their wider organization.  

Prerequisites of the Certifications

There are no specific pre-requisites to study this course.  

Learning Objectives

After completing the Stakeholder Engagement in an Agile Environment course, you will be able to: 

  • Identify your stakeholders and understand your role in engaging with them;  
  • Categorize your stakeholders and create meaningful personas; and 
  • Define the stakeholder involvement in the Scrum process through the Product Vision, Product Roadmap and Sprint Goals. 


This Learning Path contains videos and other resources for three modules, together with the associated course Introduction  

Course Introduction

We begin with an introduction to the course and what you can expect from the videos in this Learning Path. It will also provide you access to the Stakeholder Engagement Resources. 

Module 1 – Knowing Your Stakeholders

  • Identifying your stakeholders 
  • The Scrum Master’s and Product Owner’s Roles 

Module 2 – Engaging with Your Stakeholders

  • The Stakeholder Engagement Cycle 
  • Categorizing stakeholders 
  • Creating Personas 

Module 3 – Engaging Stakeholders Through the Scrum Process

  • The Product Vision 
  • Communicating the vision 
  • The Product Roadmap 
  • The Sprint Goal 


We welcome all feedback and suggestions - please contact us at qa.elearningadmin@qa.com to let us know what you think. 

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About the Author
Tony Cotgrave
Agile and Scrum trainer
Learning paths

Tony has over 20 years’ experience in Business Development, Business Change, Consulting, and Project/Program Management working with public, private, and third sector organizations.

He has helped organizations to design and create processes and procedures to align ways of working with corporate strategy. A highly motivated and detailed solution provider, utilizing a wide range of methods and frameworks to provide structure whilst promoting creativity and innovation.

As a confident and self-motivated professional with excellent communication skills, Tony is able to bring people together and get them working as a team quickly.

Tony is an Agile and Scrum trainer with a vast knowledge spanning IT Systems, Business Change, Program and Project Management. With excellent presentation skills and a solid background, he ensures that all clients gain maximum benefit from his training. He has successfully guided those new to the industry through their initial training, helped experienced staff as they progress in their careers, and worked at the director level advising on best use and practice, as well as tailoring courses to fulfil the exact needs of clients.

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