AWS re:Invent 2017 Day 1: AWS Makes Video Easier with AWS Elemental Media Services

As someone who has worked in the video industry for many years, I was very excited by Amazon’s recent announcement that AWS Elemental Media Services are now available to all AWS customers as a general release.

AWS Elemental Media Services includes five products to simplify the delivery of video content. The most compelling part of the release for me is that broadcast-grade video processing is now accessible as a service by any customer, large or small. Let’s take a closer look.
Media Services

Messy Workflow Problems Solved

During my time with video companies, we worked hard to stay on top of our customers’ video packaging and delivery requirements. Video files had to be transcoded from a master (mezzanine) file into a number of delivery formats and delivery bitrates. At a bare minimum, we needed to provide an HTTP live streaming (HLS) format to deliver video content to iOS devices and an HTTP dynamic streaming (HDS) format for delivery to Android and an ever-changing array of other devices.

On top of the complexity of just getting content to PLAY on devices, we also dealt with the evolving landscape of content monetization. We supported various pre-roll and mid-roll ad formats and an ever-changing array of encryption formats to enable digital rights management.

In short, there were many variables for securely delivering video content to devices. Software encoding was often the preferred method as it was cost-effective and easy to set up.

Much of the software or “cloud” video file encoding/transcoding was delivered using a fork or a variant of the FFMPEG open source library. A super solid library. However, your solution still had to be managed/updated/ iterated to keep up with customer requirements.

Hardware encoding suited some situations. Live events, for example, often benefited from the speed and flexibility of having hardware transcoders on site. However, you still had to distribute and protect your media assets. Elemental had a cloud-based offering running on AWS. For both hardware and software encoding, dynamic server-side ad insertion was always in high demand from customers.

AWS has simplified this kind of messy workflow with the release of AWS Elemental Media Services.

AWS Elemental Media Services: Five Key Services

Let’s look at what we get out of this new release and what it means to us. As of today, AWS Elemental Media Service has five key services:

AWS Elemental MediaPackage: Provides a console-based way to protect and enhance user playback experiences. The first plus I see here is that AWS Elemental MediaPackage accepts input from multiple protocols including RTMP and RTP, HLS, and DASH rather than being restricted to a single ingest format. The second plus is that it stores all ingest / output assets as a single archive—you don’t need to separate out “live” or “VOD.”

A third benefit is that AWS Elemental MediaPackage supports Google Widevine, Apple FairPlay, and Microsoft PlayReady DRM using AES-128 encryption. You need to be set up with one of the AWS Digital Rights Management (DRM) partners before you can turn on DRM copy protection in the AWS Elemental MediaPackage console. The current list of DRM partners includes BuyDRM, Castlabs, Conax AS, EZDRM, Irdeto, and Verimatrix.

AWS Encryption Content
AWS Encryption Content
AWS Elemental MediaPackage also enables additional features for playback and audio. Users can configure a DVR experience for live stream viewers and deliver multi-language subtitle tracks.

The big plus for me is that AWS Elemental MediaPackage is designed as a service, not as software running on a virtual server, so it can be easily integrated with other AWS services such as AWS CloudFront and CloudWatch. This gives you one less thing to manage for your distribution.

AWS Elemental MediaConvert: Allows you to format, transcode, and compress video-on-demand for delivery to common playback devices. It supports MPEG-2, Apple ProRes AVC, and HEVC compression standards. It supports a broad range of adaptive bitrate packaging formats including Apple HLS, DASH, and Microsoft Smooth Streaming. AWS Elemental MediaConvert also supports processing and conversion of 4K resolution and high dynamic range (HDR) video content. It includes support for advanced color sampling (10-bit 4:2:2). Again, the big benefit is that this is delivered as a service, so it can be easily integrated with other AWS services such as Amazon S3, Amazon CloudFront, Amazon CloudWatch, and IAM.

AWS Elemental MediaTailor: Provides a simple way to insert targeted mid-roll ads into video content. This is my favorite feature right now. AWS Elemental MediaTailor enables you to deliver HD streams with dynamic ad insertions. It supports ad insertion via SCTE-35, which makes mid-roll ads a reality for any type of customer.

AWS Elemental MediaTailor

Set up is easy to manage with a few basic parameters.

AWS Elemental Media Tailor

AWS Elemental MediaLive:
Encodes and transcodes livestream content. I don’t see a huge difference here compared to what I might get with other livestream encoding providers. They are all good. In my view, it just comes down to who can make asset distribution and management easiest for you.

AWS Elemental MediaStore: A simple way to store transcoded and origin files that are easily integrated with other AWS services.

In my opinion, here is where AWS Elemental Media Services really shines:

  • It removes the complexity of video ingestion, delivery, and monetization for end customers.
  • Any customer now has access to broadcast-grade video features. With AWS Elemental MediaConvert, video files can be transcoded in near real-time to all popular formats and can be encrypted for DRM in the same processing batch. AWS Elemental MediaPackage is available in multiple regions, where cloud transcoders running on AWS have more limited availability.
  • You can insert dynamic server-side ads. The service can be managed from the AWS console or API—you don’t need a third party to do it for you. You can still integrate with third-party providers such as ad servers and content delivery networks if you prefer.
Avatar

Written by

Andrew Larkin

Andrew is an AWS certified professional who is passionate about helping others learn how to use and gain benefit from AWS technologies. Andrew has worked for AWS and for AWS technology partners Ooyala and Adobe. His favorite Amazon leadership principle is "Customer Obsession" as everything AWS starts with the customer. Passions around work are cycling and surfing, and having a laugh about the lessons learnt trying to launch two daughters and a few start ups.


Related Posts

Amanda Cross
Amanda Cross
— April 9, 2021

New Content: Platforms, Programming, and DevOps – Something for Everyone

This month our team of expert certification specialists released three new or updated learning paths, 16 courses, 13 hands-on labs, and four lab challenges! New content on Cloud Academy You can always visit our Content Roadmap to see what’s just released as well as what’s coming soon....

Read more
  • alibaba
  • AWS
  • Azure
  • DevOps
  • Google Cloud Platform
  • programming
  • Security
Luca Casartelli
Luca Casartelli
— March 31, 2021

Mastering AWS Organizations Service Control Policies

Service Control Policies (SCPs) are IAM-like policies to manage permissions in AWS Organizations. SCPs restrict the actions allowed for accounts within the organization making each one of them compliant with your guidelines. SCPs are not meant to grant permissions; you should consider ...

Read more
  • AWS
  • Organizations
  • SCP
Amanda Cross
Amanda Cross
— March 12, 2021

New Content: Focus on DevOps and Programming Content this Month

This month our team of expert certification specialists released 12 new or updated learning paths, 15 courses, 25 hands-on labs, and four lab challenges! New content on Cloud Academy You can always visit our Content Roadmap to see what’s just released as well as what’s coming soon. Ja...

Read more
  • alibaba
  • AWS
  • Azure
  • DevOps
  • Google Cloud Platform
  • programming
Amanda Cross
Amanda Cross
— February 12, 2021

New Content: Get Ready for the CISM Cert Exam & Learn About Alibaba, Plus All the AWS, GCP, and Azure Courses You Know You Can Count On

This month our team of intrepid certification specialists released five learning paths, seven courses, 19 hands-on labs, and three lab challenges!  One particularly interesting new learning path is Certified Information Security Manager (CISM) Foundations. After completing this learn...

Read more
  • alibaba
  • AWS
  • Azure
  • cism
  • DevOps
  • Google Cloud Platform
  • programming
Avatar
Cloud Academy Team
— January 31, 2021

Which Certifications Should I Get?

The old AWS slogan, “Cloud is the new normal” is indeed a reality today. Really, cloud has been the new normal for a while now and getting credentials has become an increasingly effective way to quickly showcase your abilities to recruiters and companies. With all that in mind, the s...

Read more
  • AWS
  • Azure
  • Certifications
  • Cloud Computing
  • Google Cloud Platform
Avatar
Andrew Larkin
— January 31, 2021

The 12 AWS Certifications: Which is Right for You and Your Team?

As companies increasingly shift workloads to the public cloud, cloud computing has moved from a nice-to-have to a core competency in the enterprise. This shift requires a new set of skills to design, deploy, and manage applications in cloud computing. As the market leader and most ma...

Read more
  • AWS
  • AWS Certifications
Avatar
Stuart Scott
— January 29, 2021

AWS Certified Solutions Architect Associate: A Study Guide

Want to take a really impactful step in your technical career? Explore the AWS Solutions Architect Associate certificate. Its new version (SAA-C02) was released on March 23, 2020. The AWS Solutions Architect - Associate Certification (or Sol Arch Associate for short) offers some ...

Read more
  • AWS
  • AWS Certifications
  • AWS Certified Solutions Architect Associate
Amanda Cross
Amanda Cross
— January 7, 2021

New Content: AWS Terraform, Java Programming Lab Challenges, Azure DP-900 & DP-300 Certification Exam Prep, Plus Plenty More Amazon, Google, Microsoft, and Big Data Courses

This month our Content Team continues building the catalog of courses for everyone learning about AWS, GCP, and Microsoft Azure. In addition, this month’s updates include several Java programming lab challenges and a couple of courses on big data. In total, we released five new learning...

Read more
  • AWS
  • Azure
  • DevOps
  • Google Cloud Platform
  • Machine Learning
  • programming
Avatar
Stuart Scott
— December 17, 2020

Where Should You Be Focusing Your AWS Security Efforts?

Another day, another re:Invent session! This time I listened to Stephen Schmidt’s session, “AWS Security: Where we've been, where we're going.” Amongst covering the highlights of AWS security during 2020, a number of newly added AWS features/services were discussed, including: AWS Audit...

Read more
  • AWS
  • AWS re:Invent
  • cloud security
Joe Nemer
Joe Nemer
— December 4, 2020

AWS re:Invent: 2020 Keynote Top Highlights and More

We’ve gotten through the first five days of the special all-virtual 2020 edition of AWS re:Invent. It’s always a really exciting time for practitioners in the field to see what features and services AWS has cooked up for the year ahead.  This year’s conference is a marathon and not a...

Read more
  • AWS
  • AWS Glue Elastic Views
  • AWS re:Invent
Bryony Harrower
Bryony Harrower
— November 6, 2020

WARNING: Great Cloud Content Ahead

At Cloud Academy, content is at the heart of what we do. We work with the world’s leading cloud and operations teams to develop video courses and learning paths that accelerate teams and drive digital transformation. First and foremost, we listen to our customers’ needs and we stay ahea...

Read more
  • AWS
  • Azure
  • content roadmap
  • GCP
Joe Nemer
Joe Nemer
— October 25, 2020

Excelling in AWS, Azure, and Beyond – How Danut Prisacaru Prepares for the Future

Meet Danut Prisacaru. Danut has been a Software Architect for the past 10 years and has been involved in Software Engineering for 30 years. He’s passionate about software and learning, and jokes that coding is basically the only thing he can do well (!). We think his enthusiasm shines t...

Read more
  • AWS
  • careers
  • champions
  • upskilling