Life After Amazon Web Services

(Update) We’ve recently updated AWS Learning Paths to prepare for AWS certifications, please visit the AWS Learning Path library page to start preparing for the certification of your choice. On top of that, we’ve also released some great new content to prepare for all AWS certifications, visit Cloud Academy’s AWS library for the latest.

Cloud Academy’s Skill Assessment will help you trend your team’s aptitude by platform, domain, and topic and identify possible skill gaps. To get a definition of the roles needed to maximize your organization’s investment in cloud, explore the latest skills in demand by job role with Cloud Academy’s Cloud Roster™.


Chances are that if you are using CloudAcademy.com to learn or test your skills, you are looking also for a new job. We have thousands of people that use our platform to prepare for a certification and they simply want to apply for trillions of new jobs now available in the cloud market; today I want to share my opinion on why focusing on one single provider is wrong and a cloud professional should be able to operate on more than one platform. In my opinion, all the signals that we have say that AWS will soon face competition from a bunch of other important companies.

The Financial Times has just published Cloud computing in numbers, an interesting report about the growth of this industry from 2014 till 2020. While in 2014 the cloud computing market will be valued $154 Billion, in 2018 that should be almost the double, at $290 Billions of dollars.

Do not focus only on one platform: Amazon Web Services is ok, but it’s not the only one

I think that having a good knowledge of AWS is only the starting point to get more job opportunities. Google, Rackspace, and Azure should be your next focus, and, in general, you should be able to manage a cloud infrastructure in more than one single public provider.

Companies are looking for best practices and cases where they can optimize their budget landing their services on more than one cloud computing provider: having a set of skills across many platforms will give you a great opportunity. Imagine a scenario where you need to implement a new software architecture on different public clouds. With different prices and an always more aggressive offer from Azure and Google, some companies are now migrating from one platform to another or they are using both, distributing all the services based on where they can be more convenient.

I think that 2014 will be the year where we see a growing number of public clouds trying to compete with AWS: some of them, like Google Compute Engine, has already started and they will be more aggressive during the next months, some others are just working in a stealth mode and they will be ready for the second half of the year. Think about CenturylinkCloud.

Even if OpenStack is not yet a problem for Amazon Web Services, it’s growing fast and Red Hat could be the right company to speed up its adoption on the enterprise.
If I have to bet on the next big AWS’s competitor I would say Google. That’s the company with more potential on infrastructure investments, cloud, and software engineering knowledge. They know pretty well how to attract developers and enterprises.

The learning gap: why AWS is so popular

Cloud Computing forecast 2014-2016While we build CloudAcademy.com, we are always more noticing how popular is AWS in terms of tutorials, how-to, white papers, and business cases. The situation is totally different when we approach Google, Azure or Rackspace: those platforms have not the same number and quality of resources that you can find for AWS. Amazon has invested in events, communities and had an approach totally oriented to developers and startups that paid out in the long term with free content marketing and a lot of free documentation to use AWS in any situation with any popular software.

This situation is going to change during this year: Google and Microsoft are going to invest billions of dollars in cloud computing and so will do also IBM, Rackspace and a bunch of smaller firms that are now competing for the public cloud market.

Yesterday we launched our first set of learning content dedicated to Google Compute Engine, you should check it out. It’s the first step to understand how much it’s different from Amazon Web Services, always using CloudAcademy.com.

Certifications matter

They play the big game here. Amazon had a huge advantage of launching a dedicated certification program for AWS: it’s getting popular among developers, DevOps, system administrators, and even less skilled professionals. In fact, after launching our CloudCareer for AWS Solutions Architect, we have seen that more than 20% of our learning statements are now daily served by CloudCareer.

There is no doubt that Google is working on a certification program for its Google Cloud Platform and I bet that will be the path for many other cloud providers that are now investing in learning and training to get new customers aboard.

Stefano Bellasio

Written by

Stefano Bellasio

Stefano's a computer engineering guy that loves building products. He's the CEO and co-founder of CloudAcademy.com. All his experience is in the web hosting and cloud computing industry where he started other companies before. He loves talking with all readers of Cloud Academy blog, so feel free to email him at stefano@cloudacademy.com!


Related Posts

Amanda Cross
Amanda Cross
— April 9, 2021

New Content: Platforms, Programming, and DevOps – Something for Everyone

This month our team of expert certification specialists released three new or updated learning paths, 16 courses, 13 hands-on labs, and four lab challenges! New content on Cloud Academy You can always visit our Content Roadmap to see what’s just released as well as what’s coming soon....

Read more
  • alibaba
  • AWS
  • Azure
  • DevOps
  • Google Cloud Platform
  • programming
  • Security
Luca Casartelli
Luca Casartelli
— March 31, 2021

Mastering AWS Organizations Service Control Policies

Service Control Policies (SCPs) are IAM-like policies to manage permissions in AWS Organizations. SCPs restrict the actions allowed for accounts within the organization making each one of them compliant with your guidelines. SCPs are not meant to grant permissions; you should consider ...

Read more
  • AWS
  • Organizations
  • SCP
Amanda Cross
Amanda Cross
— March 12, 2021

New Content: Focus on DevOps and Programming Content this Month

This month our team of expert certification specialists released 12 new or updated learning paths, 15 courses, 25 hands-on labs, and four lab challenges! New content on Cloud Academy You can always visit our Content Roadmap to see what’s just released as well as what’s coming soon. Ja...

Read more
  • alibaba
  • AWS
  • Azure
  • DevOps
  • Google Cloud Platform
  • programming
Amanda Cross
Amanda Cross
— February 12, 2021

New Content: Get Ready for the CISM Cert Exam & Learn About Alibaba, Plus All the AWS, GCP, and Azure Courses You Know You Can Count On

This month our team of intrepid certification specialists released five learning paths, seven courses, 19 hands-on labs, and three lab challenges!  One particularly interesting new learning path is Certified Information Security Manager (CISM) Foundations. After completing this learn...

Read more
  • alibaba
  • AWS
  • Azure
  • cism
  • DevOps
  • Google Cloud Platform
  • programming
Avatar
Cloud Academy Team
— January 31, 2021

Which Certifications Should I Get?

The old AWS slogan, “Cloud is the new normal” is indeed a reality today. Really, cloud has been the new normal for a while now and getting credentials has become an increasingly effective way to quickly showcase your abilities to recruiters and companies. With all that in mind, the s...

Read more
  • AWS
  • Azure
  • Certifications
  • Cloud Computing
  • Google Cloud Platform
Avatar
Andrew Larkin
— January 31, 2021

The 12 AWS Certifications: Which is Right for You and Your Team?

As companies increasingly shift workloads to the public cloud, cloud computing has moved from a nice-to-have to a core competency in the enterprise. This shift requires a new set of skills to design, deploy, and manage applications in cloud computing. As the market leader and most ma...

Read more
  • AWS
  • AWS Certifications
Avatar
Stuart Scott
— January 29, 2021

AWS Certified Solutions Architect Associate: A Study Guide

Want to take a really impactful step in your technical career? Explore the AWS Solutions Architect Associate certificate. Its new version (SAA-C02) was released on March 23, 2020. The AWS Solutions Architect - Associate Certification (or Sol Arch Associate for short) offers some ...

Read more
  • AWS
  • AWS Certifications
  • AWS Certified Solutions Architect Associate
Amanda Cross
Amanda Cross
— January 7, 2021

New Content: AWS Terraform, Java Programming Lab Challenges, Azure DP-900 & DP-300 Certification Exam Prep, Plus Plenty More Amazon, Google, Microsoft, and Big Data Courses

This month our Content Team continues building the catalog of courses for everyone learning about AWS, GCP, and Microsoft Azure. In addition, this month’s updates include several Java programming lab challenges and a couple of courses on big data. In total, we released five new learning...

Read more
  • AWS
  • Azure
  • DevOps
  • Google Cloud Platform
  • Machine Learning
  • programming
Avatar
Stuart Scott
— December 17, 2020

Where Should You Be Focusing Your AWS Security Efforts?

Another day, another re:Invent session! This time I listened to Stephen Schmidt’s session, “AWS Security: Where we've been, where we're going.” Amongst covering the highlights of AWS security during 2020, a number of newly added AWS features/services were discussed, including: AWS Audit...

Read more
  • AWS
  • AWS re:Invent
  • cloud security
Joe Nemer
Joe Nemer
— December 4, 2020

AWS re:Invent: 2020 Keynote Top Highlights and More

We’ve gotten through the first five days of the special all-virtual 2020 edition of AWS re:Invent. It’s always a really exciting time for practitioners in the field to see what features and services AWS has cooked up for the year ahead.  This year’s conference is a marathon and not a...

Read more
  • AWS
  • AWS Glue Elastic Views
  • AWS re:Invent
Bryony Harrower
Bryony Harrower
— November 6, 2020

WARNING: Great Cloud Content Ahead

At Cloud Academy, content is at the heart of what we do. We work with the world’s leading cloud and operations teams to develop video courses and learning paths that accelerate teams and drive digital transformation. First and foremost, we listen to our customers’ needs and we stay ahea...

Read more
  • AWS
  • Azure
  • content roadmap
  • GCP
Joe Nemer
Joe Nemer
— October 25, 2020

Excelling in AWS, Azure, and Beyond – How Danut Prisacaru Prepares for the Future

Meet Danut Prisacaru. Danut has been a Software Architect for the past 10 years and has been involved in Software Engineering for 30 years. He’s passionate about software and learning, and jokes that coding is basically the only thing he can do well (!). We think his enthusiasm shines t...

Read more
  • AWS
  • careers
  • champions
  • upskilling